Embodying a Brand

Having never worked with a client before made my task of embodying The Good Property Company rather challenging. Nevertheless, after close co-ordination with my crew and client I had a couple references and ideas to go off.

Firstly, I aimed to portray a childlike bounce to my graphics to employ a fun side to TGPC, but also so that our audience could relate to the brand as a revival for fun education. Secondly, I aimed to have our designs look modern and realistic to show our connection to the modern age, where social media and an online presence can define a brands success. This mean the inclusion of links to social media and websites in my motion graphics, which made the motion graphics more prevalent in turn helping them seem more natural.